Extinction Threatens Yellow-Pages Publishers

I was compiling stats for a client today concerning the ROI of paid search advertising (or Pay Per Click as it’s most commonly known) and came across the Online NYT article here. The article (with the provocative title above) opens with the statement: Industry’s Web Sites Have Small Audiences, and Economic Downturn Has Eroded Ad Dollars; Hearst Unit Throws In With Google It does raise... [Read more]

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Google adwords local metrics

This is another repost. The original was lost due to our exploit “friends”. Those of you running paid search (or Pay Per Click) campaigns will have noticed a pleasant new feature in your Google Adwords account. Your keyword research tool now gives you numbers for Local search in addition to the standard Global metrics. This should be really helpful for small businesses who regularly change... [Read more]

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Small business SEO tips

All small businesses face the same problem – how to promote themselves as effectively as possible at a reasonable cost. Marketing your business online is no different. Having started three successful businesses myself I can relate to the decisions that are faced by entrepreneurs in this decision. Usually the options are: Do it yourself and learn on the job. Squeeze in the time when the rest of... [Read more]

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Local Search Engine Marketing

(This is a repost since my site was hacked last week and had to be pulled down after all else failed to get rid of the I_frame exploit.) SEMPO have released their 2000 State of the Market report and there are some nuggets that should be of interest to small businesses in London, Ontario. You can grab the summarized version of the report here and have a quick look. To me there were a few points that... [Read more]

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