I was compiling stats for a client today concerning the ROI of paid search advertising (or Pay Per Click as it’s most commonly known) and came across the Online NYT article here. The article (with the provocative title above) opens with the statement:
Industry’s Web Sites Have Small Audiences, and Economic Downturn Has Eroded Ad Dollars; [...]

(This is a repost since my site was hacked last week and had to be pulled down after all else failed to get rid of the I_frame exploit.)
SEMPO have released their 2000 State of the Market report and there are some nuggets that should be of interest to small businesses in London, Ontario.
You can grab [...]