I was compiling stats for a client today concerning the ROI of paid search advertising (or Pay Per Click as it’s most commonly known) and came across the Online NYT article here. The article (with the provocative title above) opens with the statement:
Industry’s Web Sites Have Small Audiences, and Economic Downturn Has Eroded Ad Dollars; [...]

This is another repost. The original was lost due to our exploit “friends”.
Those of you running paid search (or Pay Per Click) campaigns will have noticed a pleasant new feature in your Google Adwords account. Your keyword research tool now gives you numbers for Local search in addition to the standard Global metrics.
This should be [...]