Google adwords local metrics

This is another repost. The original was lost due to our exploit “friends”.

Those of you running paid search (or Pay Per Click) campaigns will have noticed a pleasant new feature in your Google Adwords account. Your keyword research tool now gives you numbers for Local search in addition to the standard Global metrics.

This should be really helpful for small businesses who regularly change or experiment with their ads. Quite often you’ll need to change them based on performance that doesn’t come anywhere close to what the keyword research would lead you to believe SHOULD be the better of the ads to run. The ability to see the which key phrases perfrom better locally should at least reduce the false starts.

Try it. I’ve run a few of my less popular phrases and have been surprised at the results, especially when you factor in spelling variations between US and Canadian English.

In case you missed the link to the keyword tool above, here it is again – Google Keyword tool.